inov-8 believes in natural running; taking running back to its most innate form and allowing nothing to alter the natural biomechanics of the foot and body. inov-8 products are designed to be lightweight, minimal and functional. Each shoe provides the optimum grip and comfort, while keeping the foot close to the ground so that runners can feel and adapt to the terrain beneath them - from road to rocks, mud to sand, the mountains to the box. The foot controls the shoe, not the other way around.
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