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Privacy Policy

Your data, and how we handle it

We’ve always taken your privacy seriously at Outside, and this page explains in more detail what we do with any information about you which we collect, how, where and why we store it, and how you can view or delete it.

So, let’s start with the basics.

Who are we?

Outside Ltd is an independent, family owned outdoor retailer, with one bricks and mortar store in the Peak District and one website. You'll find all our contact details here.

Why do we collect your data?

We don’t collect huge amounts of personal data, and we only use what we do collect for the following specific purposes:

  • to process and deliver your online order
  • to fulfil our contract with you (e.g. warranty repairs)
  • to send marketing emails to those of you who opt to receive them

What do we collect, and how do we use it?

Personal information

When you place an order on our website, we collect your names, address, an email address and a telephone number. For your security, we’ll also keep an encrypted record of your Outside account login password.

This information will only ever be used in the context of fulfilling your orders with Outside.co.uk, unless you opt into our marketing list. In that case, we’ll use your name and email address to send you news and offers we think you’ll like. We never have and never will sell this data on to anyone else.

Anonymised information

Every time you visit our website your IP (Internet Protocol) address registers on our servers. This data can’t be used to identify you, but we do use it to help us monitor traffic on our website, or (in case of criminal activity or misuse of our information) to cooperate with law enforcement.

  • We use Google Analytics to collect information about visitor behaviour on our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on.
  • This Analytics data is collected via a JavaScript tag in the pages of our site and is not tied to personally identifiable information. We do not use Google Analytics to collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are.
  • We have implemented Google Analytics Demographics and Interest Reporting to develop our site and adapt our content to our users’ needs. You can opt-out of Google Analytics data collection by installing the opt out Browser Add-on.

Where is your data stored?

We store your personal contact data on an external server, which is operated by a third-party hosting company based in the UK, who comply with all the latest security and privacy procedures.

Who do we share your data with?

Our contract with you

We share your contact details with some third party service providers so that we can complete your orders. All these companies are compliant with the latest EU GDPR data protection legislation.

For example, we use Sage Pay to check and process your card details, and we share your address with our couriers so they can deliver your order.

Marketing data

If you have opted in to our marketing list, we will share your name and email address with a marketing email provider, Mailchimp.com. They help us create better emails, which we hope will be of more interest to you. You must opt in to be added to this list, and you can unsubscribe or change your email preferences at any time by following the links provided in all our emails.

From time to time, we may offer competition prizes or partner with outdoor brands to do so. Participants will be required to share their names, email addresses and gender to enter, and this data is collected by a third party provider and added to our marketing lists (unless you have previously unsubscribed from our list). In some cases, it may also be shared with our competition partner, but this will be specified in the competition rules. Again, any email you receive will contain a link allowing you to unsubscribe.

Sharing anonymous information

We may from time to time share anonymised IP information with a third party company for targeted advertising purposes. A cookie placed on your browser will identify your activity on our site and use that information to advertise more relevant products to you.

Cookies are currently set by Twitter, Facebook and Youtube and Adroll. In order to connect them with the relevant social networks and external sites, they use scripts from domains outside our website. You should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on this website.

We do appreciate that not everyone finds this type of advertising useful. If you decide you’d like to opt out of this process you can do so by clicking on the blue icon that appears in the corner of the ad, or by following this link http://www.youronlinechoices.com/. In the case of social media sites such as Facebook, you can set your own privacy rules from within your account.

You can find out more about cookies and how to manage them at www.allaboutcookies.org.

How long do we keep your information?

If we don’t hear from you for over five years after you’ve made a purchase, we’ll remove your contact details from our database. It’s not that we don’t want you back, it’s just good housekeeping. If you make another purchase after this time, you will need to open a new account.

By the same token, if you don’t interact with any of our emails for a while, we’ll send you a gentle nudge and then, if you don’t choose to reply, we’ll delete you from our marketing list. You’re very welcome to join us again at any time.

If you have chosen to unsubscribe from our marketing lists, we can’t add your email address back to the list once you’ve unsubscribed -  you can do that yourself either from your Outside account, or our sign up form here.

How can I access my information?

You are welcome to view, update or remove your data at any time. If you would like to amend your contact details on our sales database you can do so by signing into your account. If you’d like your details deleted, just drop us a line at sales@outside.co.uk and we’ll do that for you within a fortnight.

If you would like to update your preferences on our email database, you can do so here.

Outside may change this policy from time to time by updating this page. You should check this page occasionally to ensure that you are happy with any changes. This policy is effective from 17/05/2018.

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